How to Have a Successful Crowdfunding Project?
These days, Crowdfunding is getting immense popularity all over the globe. Without a doubt, it has become more competitive than ever before to gain page views and pledges as well on portal sites that feature different live projects at once. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. Basically, what could happen is the opposite as it might damage your Crowdfunding project. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. You have to bear in mind that there is a chance for journalists to take on other projects instead if they fail to get more information on your project.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. You have to consider humor and personality as well in doing your Crowdfunding campaign.